Search Engine Optimization is on the mind of anyone who uses the internet for business purposes. Whether you’re a lawyer in Los Angeles or apparel company, every business today should have an internet presence and take part in search engine optimization. It is the difference maker between success and failure in today’s online world of business.
What Is SEO?
Search Engine Optimization, or SEO, is the process of receiving web traffic from the organic search results on search engines like Google, Yahoo, Bing, etc. by optimizing a website in such a way that these search engines consider it most relevant to the user making the search. The term SEO is an all-encompassing term for anything from writing better content to upgrading a website’s speed, both of which affect a website's search engine ranking and position.
When people search for a product or service using a search engine, they most often pick on the very first result. Sometimes they will click the second, but rarely if ever leave the first page of results. If your website is not a result on the first page, or even the top position, consider yourself invisible to anyone searching for your product or service.
While on the surface SEO seems simple with defined rules, it is a very complex dance that requires patience, understanding, and experience. That is why it is important to take a look at hiring a search engine optimization specialist.
What Is A SEO Specialist
A search engine optimization specialist is someone who analyzes a particular website and begins to implement strategies that would optimize the site so that it can be better found and recognized by the search engines. During the review process, he or she will categorize and understand the company’s goals and who the target audience is. From there, a tailored strategy would be put in place to increase the website’s popularity and authority so that search engines would begin to rank it higher in SERPs (search engine results page). Amongst others, below are strategies that should be implemented:
- Full Keywords Analysis To Determine Keyword Strategy
- Webpage Content Audit To Determine If Content Is Needs Or Needs To Be Rewritten with Keywords In Mind
- Rewriting Meta Tags To Reflect Keyword Strategy
- Improving Page Load Speed
- Consistent Blogging Every Month
- Obtaining Quality In-bound Links
- Creating/Submitting Sitemap To Ensure All Pages Are Indexed By Search Enginr
What A SEO Specialist Isn’t
We wanted to take a moment to make something clear: no one can 100% guarantee that you will become the number one result on Google or any other search engine for a specific keyword. Google’s search engine algorithm is not only complex and not fully understood, but also ever evolving and being updated. It is crucial that the SEO specialist follow/conform to the latest standards of SEO. Avoid ones that over promise or guarantee since they may be using blackhat techniques that will get your site penalized by Google and quite possibly deindexed from search results.
What SEO Specialist To Pick
When looking to hire a SEO specialist or SEO company, do your due diligence. Research them and check out their reviews on Yelp or marketing review sites like Clutch Co. When speaking with them, have them show you examples of current clients that they have achieved positive results for. It would be even better if the clients are in your industry. Lastly, find out if you have to sign up for a long term contract or if they offer month to month agreements.
Located in Los Angeles, LAD Solutions, a Premier Google Partner, offers a team of SEO specialists ready to help get your website on the first page of Google. We offer month-to-month agreements and can walk you through many success stories for our clients. Call 888.523.2926 or contact us for a No Obligation Consultation today.