Archive for October, 2014

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Understanding Google AdWords Callout Extensions

PPC marketing (short for pay-per-click) is one of the most effective methods of driving new customers to your business. Google’s AdWords service delivers targeted advertisements to thousands of websites and millions of viewers; a carefully crafted PPC campaign can make

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What You need to Know About Penguin 3.0

Google’s search engine algorithms are a closely guarded secret. Nobody knows exactly how they work or what they do, and that’s not an accident. Because Google is worried about potential abuse of its search system, it doesn’t make its exact

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How to Grow Your Instagram Presence

Instagram can be a powerful tool for keeping your customers engaged and interested in your business, but only when utilized effectively. An Instagram with no followers isn’t very helpful, nor is one that strays too far away from your business’s

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The Importance of a Responsive Website

When it comes to browsing the web, people’s habits have shifted dramatically in the last ten years. What used to be the explicit domain of the PC has now become an area dominated by smartphones and tablets. More than ever

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