Archive for March, 2015

5 Tips for an Effective Customer Loyalty Program

While visiting a newly opened Cinemark theatre here in Los Angeles I encountered a most innovative example of a customer loyalty program. Definitely somebody thinking outside of the box and coming up with a method for transforming the proverbial “stick”

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PPC for Business

What Badly Managed PPC Ads & Bad Publicity Have in Common

The saying “There’s no such thing as bad publicity” came to mind when I saw video of a minor league baseball manager going berserk after a bad umpire’s call. After berating the umpire and getting ejected, he turned his frustration

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Providing Positive User Experience by Avoiding Website “Friction”

What do you think of when you hear the word “friction”? Some might be taken back to earth science class and the concept of inertia. That objects in motion tend to stay in motion. Come on, you remember the in

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