Web Development Trends to Keep an Eye Out for in 2018

It is quite clear from previous observations that the world of web development is ever-evolving and changing. Each year you see an updated list with hot trends prominent for that year. Similarly, 2017 was an eventful year for the world of web development with new advancements including responsive websites, UX-based improvements, JavaScript frameworks, and others.
But since these developments keep changing rapidly, it is clear that whatis popular and hot today may not remain that way tomorrow. Therefore, it is expected that as 2018 comes to an end, there will be many new web development trends/techniques to look forward to.
In this blog, we will be covering what new trends in web development you need to keep an eye out for in the second half of 2018.

Motion User Interface (UI)

User Interface or user experience directly impacts the number of conversions and moderates the traffic on the website. It includes the functional features that simplify the website journey from the start to end. But in a highly digitized era where visitors have a lower attention span, it also includes animations and graphic elements.
In 2018, you can expect websites to incorporate more of these elements to increase the user’s engagement and stay on the website. You can expect to see improved programming for smoother transitions and graphics loading. The trend will push more web designers to use hover effects, motion background, modular scrolling and animated graphics to increase the traffic to their websites.


According to various surveys and statistical reports, JavaScript is the most used and favored programming language by web developers. In 2017, it maintained its position as the leading language. We saw new back-end and front-end developments in JavaScript frameworks including Angular, Vue, Ember and Backbone with more coming this year.
In 2018, you can expect to see the trend still holding and JavaScript topping as the most preferred programming language among beginners and professionals.

Artificial Intelligence – Automated Chatbots

Artificial Intelligence (AI) has already made incredible technical developments in the past few years. In fact, 2017 saw an increased amount of automated chatbot integrations. The proof of their popularity can be found in the event where Facebook chatbots created a new language to communicate with each other.
The technical advancement of this technology is a predictor of improved and more evolved chatbot integrations. With many AI developers on the verge of new discoveries, you can expect it to grow even more popular and become crucial for websites in 2018.

Progressive Web Applications (PWA)

Progressive Web Applications have been around and were used in more numbers in 2017. PWAs have design and programming elements that provide a seamless, mobile application-like user experience and functionality. With many successful cases, improved development and use of HTML 5, PWA became crucial for web developers.
In 2018, the implementation of PWA fundamentals will remain crucial to web development. As a more functional alternative to regular mobile apps, PWAs will grow in use.

Push Notifications

As a tool for increasing their visibility, businesses are more prominently incorporating push notifications on their websites. Similar to subscriptions, push notifications notify users about new content without having to check their emails. It encourages the user to remain passively engaged while increasing the chance of re-engagement.
With many businesses competing to get users’ attention, more web developers will use push notifications in 2018.
LAD Solutions is a Professional Web Development Company. We have a full team of web developers ready to help build the website you need. Our web development services are affordable with fast turnaround times. To learn more, call 888.523.2926 or contact us here.

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