Currently Google is the king of the search. Years ago it was Yahoo, and years in the future it may be another; however Google is the web’s current #1 search engine. In order to be successful in digital marketing and sales, it is vital to put both time and money into learning, building, and optimizing your presence on Google – and that means advertising.
The fact is, it is very difficult to rank highly organically on Google. With time, patience, and high quality content, it is obtainable, but the time frame and chance of becoming the number one slot for a specific keyword are both beyond the interests and hopes of many.
This is where advertising with Google comes into play: it takes out the variability of hoping that your content gets seen and virtually guarantees it instead. Yes, advertising costs money, but as the old adage goes, “sometimes you gotta spend money to make money”. Today we are going to cover six different ways to advertise your website on Google, some of which are even free.
Search Ads On Google
Search Advertising is a method where anyone can place online advertisements on Google. They appear above and below the organic search listings. They are targeted to match keywords used by a potential customer when searching on Google. Each time your ad gets clicked on, you will get charged, hence the name Pay-Per-Click. With proper Ad testing and conversion tracking, you can optimize your search ads and receive quality, relevant web traffic to your website and get a solid return on investment (ROI) in either sales or lead generation.
SEO, or search engine optimization, is one of the free options available on our list. That is, any traffic coming to your website from organic search, will not cost you anything. SEO is optimizing a website with the interest of getting more views to your website via landing higher in the organic search engine rankings and positioning (aka closer to the #1 result). While it can be free if you do it yourself, it is advantageous to hire a search engine optimization company that will help you achieve your SEO goals in a more efficient manner rather than taking the time to learn it yourself.
Local SEO, or local search engine optimization, is the act of optimizing your website in order to rank highly for search engine users that are close in proximity to your area of business. For example, a Los Angeles floral company will want to rank highly for “best flower shop in Los Angeles” when someone in that city is searching. For a company like this, being found nationally on Google is not important, since it only desires local traffic.
Remarketing is a very efficient and clever form of advertising. Through a simple tracking code added to your site, it allows you to connect with a potential customer who has visited your website but not yet purchased from or taken any action. Once the potential customer leaves your site, remarketing allows you to position targeted ads in front of the customer as he or she browses elsewhere around the internet. For example, if you search for “large curved knives” in Google and click on a search ad and visit a website, you may notice in the following days that advertisements for that exact knife you were viewing are now popping up even when you are not searching for that product.
Google Shopping Ads
Google shopping ads are the result of search ads on the Google shopping search engine. When a Googler types the name of a product or a description of one into Google’s shopping search engine, your ad may show up if it is relevant to the search. These ads are geared specifically towards ready-to-buy customers along with serious browsers, also known as hot leads, so they are very valuable.
Google has the largest Display Network. Display advertising includes different ad formats like text, images, video, etc. and allows you to deliver targeted or general advertisement to people surfing the internet. It is a great way to raise awareness to your brand or get access to potiental customers you may not have been able to target. Although conversion rates are a lot lower than other advertising methods, the costs for running display campaigns are very affordable and much lower than other methods.
At the end of the day, these are all separate hands of the same machine, which is, getting relevant traffic to your site from Google. In order to make sales, you need targeted eyeballs sent to your website, and there is no more sure fire way to do this than through advertising your website with Google. The six ways of advertising your website on Google listed above are excellent methods in driving potential customers to your website.
Located in Los Angeles, LAD Solutions, a Premier Google Partner, offers a team of Adwords and SEO professionals ready to help get your website on the first page of Google. Call 888.523.2926 or contact us for a No Obligation Consultation today.