Does My SEO Company Need an Audit?
In this post, we will explore the most important reasons why you should check in with your SEO company periodically to make sure they are continuing to do their job well.
Are they telling you what they are doing?
If you are having trouble reaching your SEO company, getting answers to questions, and the like, you may want to complete an SEO audit on them. As a paying customer, it is your right to know exactly what they are doing and how they are doing it. They are required to provide insight on the techniques and the strategies they are using on your website.
Therefore, if you find they are being secretive and are not fully divulging their practices, you may want to evaluate what they are doing and how they are doing it. Doing an SEO audit on them can provide you with much needed insight on what exactly they are doing and if you approve of the means and end result.
Is the content they are creating of high quality? How are your Google Rankings?
One of the most important aspects of SEO is good quality and reader-friendly content. One of the worst offenses of your SEO company would be for them to create content solely for search engines and not for actual people that is keyword stuffed, low quality and provides very little value. Content like the latter can actually make you rank lower on Google.
Take the time to read over some of the content they are crafting and see if it’s well written and high quality content. If you feel like the content is subpar, it may be time to audit your SEO company.
Most SEO firms send some kind of monthly keyword ranking report so you can monitor your keyword rankings in Google on a regular basis as well to make sure your site is ranking highly on Google. This is an easy way to gauge whether they are doing their job properly and actually helping your website rank better.
Self-monitor your website’s organic traffic?
Again, do not just blindly trust your SEO company – keep an eye on your website’s organic growth as well. This is simple to do and can provide awesome insight into if the company is doing a solid job. If the web traffic you are getting from Google and other search engines is steadily climbing for a few months, then they are doing a good job. However, if it is going down or not growing at all (or even growing too slowly), you need to audit them and figure out what’s going on. Make sure you have full access to your Google Analytics so that you can easily check.
Check out your backlinks
There are tools that allow you to access or see backlinks that are pointing to your site. For example, Google Webmasters tool allows you to download the most up-to-date backlinks that Google has indexed. Monitoring your backlinks allows you to see if your SEO agency is performing white hat link building techniques or if they are getting low quality backlinks that may get you slapped with a Google penalty.
If you think you may need to audit your current SEO company, LAD Solutions offers Free SEO Audits to see how your website compares to your competitors. As a top rated Search Engine Optimization company in Los Angeles, our SEO specialists can help increase your rankings and website traffic. To learn more, please call 888.523.2926 or contact us for a No Obligation Consultation.