Different platforms like Facebook, Instagram and Twitter allow brands to add a face to their image, talk to followers and humanize themselves. Doing so strategically can have multiple benefits for your business including the establishment of a strong visibility of your brand.
If you wish to join the list of successful businesses that have done this in the past, here are some social media marketing tips that can help you get there:
Choose the Right Platform
The first step to creating a presence on social media is choosing a platform that is in-line with your brand image. While the internet is full of hundreds of various social networks, only a few prominent remain worth spending money and time on. Among thesocial media marketingse social networks are Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, LinkedIn, Tumblr and more.
Since Facebook has a more heterogeneous user base, it is easier to get word out about your brand. And while many younger users (millennial and Gen Z) have lowered the use of this site, it still remains popular. On the other hand, brands that want to create a visual brand with heavy reliance on images, Instagram is the right choice.
In order to reach the maximum amount of people, you should use a combination of 2-4 networks but avoid investing your time in too many.
Share Engaging and Relevant Content
Social media users and consumers consume various types of content and marketing gimmicks from different sources, most of it without any brand recall. This is why it is important that you create and post content that consumers would like to view and share. This way, similar to word-of-mouth, your brand’s name will reach out to more people.
Design images, visuals, videos and written content that are supportive of your brand’s image, are relevant to your consumer profile and engage them with the brand. For example, if your business runs an eatery, you can easily target foodies on Instagram by using the right hashtags and unique visuals of the food.
Remember not to only share content that promotes your company but also engaging content about your industry like news, tip, etc. That way your audience would see you as an industry expert versus a company just trying to sell something.
While gaining an audience with back-to-back campaigns and intense marketing strategies might work, the more difficult part is keeping that audience engaged. By consistency, we don’t only mean the regularity of posts on each network. You also need to be consistent with your brand image and the nature of the content you post. This way you will be able to build a stable brand image in the consumer’s mind and create brand recall. Also, you will be able to build trust with your audience.
If you either change your brand image constantly or don’t post more regularly, your brand can quickly become irrelevant to the consumers. Hence, consistency is crucial to making your brand visible on social media.
In the past few years, influencer marketing has changed the platform of social media promotion. Brands collaborate with people with a sizeable following on various platforms and use it as a channel to connect with their audience. For example, Audible, a platform where you can listen to audio-books, partnered with YouTubers like Shane Dawson to promote audible to their subscribers.
Find influencers with a following relevant to your brand and build an audience through them. For instance, if you are a clothing brand, you can collaborate with fashion bloggers or YouTubers like Zoe Sugg to promote your brand.
If you use these tips to your advantage, leverage available tools and remain consistent with your content, your efforts to make your brand visible on social media are bound to pay off.
LAD Solutions is a full-service Digital Marketing Agency and Premier Google Partner based out of Los Angeles. Our affordable services include search engine optimization, pay per click campaign management, social media marketing, web design & development, online reputation management and more. Call us today at 888.523.2926 or for a No-Obligation Consultation, click here.