Every business, big or small, needs SEO. Without it, any website, no matter how well designed, will fall flat and lose out on all the possible online web traffic. But do you need an SEO consultant?Unless you’re an SEO-whiz, a professional SEO consultant will save you time and money. Good consultants are up-to-date on the most current SEO skills and tactics which are ever-changing, so if your prospective consultant really is a master at SEO, he or she should be able to position your website on the first page of search engine results.
Here are three reasons why your business needs an SEO consultant:
1) More Business is Done Online Than Ever Before
According to Search Engine Journal, 91% of internet users use search and 75% of users never scroll past the first page.
This means that not only are products and services being found via a search engine, but if you don’t have proper SEO, you won’t be able to take advantage of the world of customers the Internet provides.
While building your website for usability may be your priority, you must also prioritize for SEO. That is, if you want anyone to find it.
Apart from social media and blogging strategies, SEO is one of the most essential tools to getting your website noticed by search engines and customers.
2) SEO Converts Visitors to Customers
If you’re looking to convert traffic, then the customer-centric process of SEO is where it’s at.
An SEO consultant will know how to analyze keywords and help determine your market. They do this by uncovering the demographic of consumers searching for those very keywords.
And when you know your audience, you can speak to them directly, addressing their wants and needs and establishing trust.
With a promising reputation to broaden your shoulders, you’ll be able to convert visits to sales in larger numbers.
3) SEO Consultants are Cost-Effective
The return on investment of SEO is top notch. With the right SEO consultant, the online marketing strategies and implementations produces regular, profitable results.
SEO is also not one-size-fits-all, so it becomes even more cost-effective for small businesses. SEO consultants will customize this strategy to your business’ own budget and needs.
By targeting your audience, directing your marketing strategy, and getting your business noticed on the first page of Google search, SEO can take your web game from mediocre to stellar. And a professional SEO consultant as your quarterback is certainly the way to go.
LAD Solutions offers Free SEO Audits to see how your website compares to your competitors. If you’re ready to hire a SEO Consultant or want to learn more, please call 888.523.2926 or contact us for a No Obligation Consultation.