The main purpose of an SEO campaign is to improve a website’s online presence. The good news is that you can set several tangible goals to figure out if your SEO campaign is working or not.
However, realizing the success of your SEO campaign isn’t as simple as checking your bottom line or your website’s place in the search engine result pages (SERPs).
In this article, we’re going to describe three signs that your SEO campaign is failing, so you can:
- Make necessary adjustments
- Develop new SEO strategies
- Hire an SEO agency
Let’s get started!
Your Website isn’t Being Completely Indexed by Google
When an SEO agency begins work on your website, the first step is usually performing a website audit.
This diagnostic process helps them determine the critical issues of your website and all recommended repairs. Fixing these issues will ultimately help Google and Bing rank all of your website pages and articles.
With that said, if you’re concerned that your website isn’t ranking well online, you should visit Google Search Console and see how it’s performing.
Google Search Console helps users to see how the search engine crawls their websites and if the crawlers encounter any issues.
If you are noticing that several of your website pages aren’t being crawled and indexed, then there is a serious problem with your SEO campaign.
Your Website’s Bounce Rate is Too High
Bounce rate is a measure of how many users visit your website and leave without doing anything.
Obviously, you want your website users to stay and convert, whether they’re signing up for a newsletter or buying a product.
For this reason, the goal of every website user should be to keep their website’s bounce rate low.
In fact, here is a standard you can follow to do just that:
- Excellent: ≤25%
- Average: 30%-50%
- Below Average: 50%-80%
- Poor: >80%
Your Website’s Click-Through Rate is Low
Click-through rate (CTR) is simply an action a person takes when clicking on a website link. A high CTR means that your website is popular.
A low CTR means that no one is either interested in your website or can’t find it.
In either case, a low CTR is a highly concerning sign that your SEO campaign needs immediate help.
Ready to Improve Your SEO Campaign?
If you are noticing any of these signs, then it’s time to revise your SEO campaign. At LAD Solutions, our team of SEO specialists can help get your campaign back on track.