Why Googlegeddon Requires a Mobile Friendly Website
Imagine that you built up your pizza parlor to the point it became considered one of the best in town…READ MORE
DATE: Apr 23, 2015
AUTHOR: Ali Pourvasei
Manage Your Online Reputation Since the Internet Never Forgets
Imagine your small business rented one room office space in another state just to establish a presence for tax purposes…READ MORE
DATE: Apr 16, 2015
AUTHOR: Ali Pourvasei
5 Tips for an Effective Customer Loyalty Program
Blogcustomer loyalty program, email marketing promotions, Social media marketing, social media promotions
While visiting a newly opened Cinemark theatre here in Los Angeles I encountered a most innovative example of a customer loyalty program. Definitely somebody thinking outside of the box and coming up with a method for transforming the proverbial “stick” into a “carrot”…READ MORE
DATE: Mar 31, 2015
AUTHOR: Ali Pourvasei
What Badly Managed PPC Ads & Bad Publicity Have in Common
The saying “There’s no such thing as bad publicity” came to mind when I saw video of a minor league baseball manager going berserk after a bad umpire’s call. After berating the umpire and getting ejected, he turned his frustration toward inanimate objects…READ MORE
DATE: Mar 16, 2015
AUTHOR: Ali Pourvasei
Providing Positive User Experience by Avoiding Website “Friction”
What do you think of when you hear the word “friction”? Some might be taken back to earth science class and the concept of inertia…READ MORE
DATE: Mar 6, 2015
AUTHOR: Ali Pourvasei
What a Google Penalty is and what you can do about it
Have you ever been rejected when applying for credit of some type? Maybe after haggling over the price of a new car and the value of your trade in…READ MORE
DATE: Feb 25, 2015
AUTHOR: Ali Pourvasei
4 Tips for Securing Social Media Accounts from Hacking
BlogSecuring Social Media Accounts, social media accounts maintenance, social media campaign management, Social media marketing
So you think your Twitter and Facebook accounts are secure from hacking? We bet those in charge at the U.S. military’s Central Command thought so as well. And then one day last month, CENTCOM’s Twitter account profile picture was changed to show an Islamic State militant…READ MORE
DATE: Feb 25, 2015
AUTHOR: Ali Pourvasei
Local SEO Basics for Your Small Business
When somebody tells you that your business should be more active on Yelp, do you just roll your eyes and say, “Getting into it with those crazy Yelpers is a waste of time.” Or do you think that your website is more than enough of an online… READ MORE
DATE: Feb 18, 2015
AUTHOR: Ali Pourvasei
Simple Tips for Promoting an Online Business
Blogonline marketing methods, SEO marketing experts, simple tips for promoting an online business, three ways to increase you online sales
The great thing about the Internet age is that anyone can start a business with just an idea and a website. The terrible thing, of course, is that anyone can start a business with just an idea and a website. There’s more competition than ever for individuals excited about starting their own business, and gaining visibility…READ MORE
DATE: Nov 6, 2014
AUTHOR: Ali Pourvasei
Understanding Google AdWords Callout Extensions
Blogadwords ppc management, Google Adwords callout extensions, how to enhance your ad with callout extension, ppc marketing
PPC marketing (short for pay-per-click) is one of the most effective methods of driving new customers to your business. Google’s AdWords service delivers targeted advertisements to thousands of websites and millions of viewers; a carefully crafted PPC campaign…READ MORE
DATE: Oct 30, 2014
AUTHOR: Ali Pourvasei
