If you’re a business owner expecting to do a large quantity of your business online, you’re going to need to decide on an ecommerce platform. The platform you pick will have an immeasurable impact on you, your customers, and your ability to quickly and efficiently do business. As SEO specialist, LAD Solutions focus is on SEO, web development and design, reputation management, social media management, and assisting businesses in positioning themselves to make the most of their online presence. As both platforms are viable, we gravitate and work with Magento more due to its super SEO friendly program and features; especially for e-commerce websites.
Here’s a quick comparison of Magento and Volusion:
Magento Community Version can be installed in any compatible server you would like compared to Volusion which is installed and hosted on their own servers. This, in turn, gives full control over Magento development allowing for more functionality when compared to Volusion which deals with options already build in.
Magento comes with a lower overall cost than Volusion. Volusion’s base services package starts at $15 per month compared to Magneto’s community $17 (this is a hosting-server charge). However, Volusion has limitations of 100 products upload for that package compared to the unlimited number of products upload for Magento community (as much as the server can manage). The most expensive options for Volusion and Magento Community are $135 and $125 respectively.
Ease of Use
Both Magento and Volusion are easy for you and your customers to use. Magento gives you deep customization options for the products you list, supported up-sells and cross-sells functionality, and more. Volusion allows for on-page editing and interface customization, giving you control over the information you have on the screen.
One of the most important elements of any ecommerce solution is its SEO tools. Magento soars here, offering custom URL creation, title tags, keywords, and descriptions for each item. Volusion has a similar listing of features but does not support the custom URL. SEO specialists would consider the custom URL a very important factor in getting your products visibility.
Overall, which ecommerce platform you use will depend on your specific preferences and needs. If you have questions about whether Magento or Volusion is the right fit for you, please contact LAD Solutions for a complimentary consultation via www.LADSolutions.com or 888.523.2926.