Social media is an incredibly important part of any true marketing efforts. Millions of users spend billions of hours every year browsing through Twitter feeds, reading Facebook updates, and viewing YouTube videos. Understanding how to leverage social media to your advantage is critical if you want to see success with your online marketing campaign.
Search engine optimization specialists know that a strong web of social network contacts is a big benefit to businesses looking to raise their profiles. However, even if you’re familiar with social media basics, there are some impressive aspects you might not already know:
Facebook’s Mobile Focus
Facebook is the biggest social media website on the planet, boasting nearly one billion users. And while marketing to Facebook is a solid game plan, it’s important to understand what types of customers you’ll acquire the site. For example, roughly 200 million Facebook users do not access the site via a computer; instead, only use their mobile devices. Is your website mobile friendly?
YouTube’s Massive Success
YouTube has an enormous, dedicated user base. In fact, more adults watch YouTube than regular cable television. The potential exposure offered through YouTube ads can actually extend beyond that of traditional television thanks to YouTube’s incredible success. Online marketing experts know that leveraging YouTube is a savvy investment.
Site-Specific Exposure
There are several large, high-profile social networking sites, but each has its own usage stats that should be considered before using it as a platform for marketing. For instance, 95% of Facebook users log in to their account every day, while only 30% of LinkedIn users do the same. The potential exposure of marketing efforts must include accommodations for the frequency of platform use.
Usage Gaps – Consumer to Marketer
It is easy to overlook how the average internet user behaves. While on the web, 86% of marketers have “Liked” a brand on Facebook, while only 58% of normal consumers have done the same. Average consumers are more sensitive about their data being used and are not as tech-forward as marketers. Marketing efforts must take into account how every-day consumers browse the web.
Trust through Participation
A business posting on Twitter and Facebook is nothing new in 2013, so customers are fairly used to the idea. However, research has shown that trust of online brands increases when the CEO or other high-level employees participate visibly in the discussion. 82% of buyers have more trust in a brand when its executives are active on social media, and 77% of buyers are more likely to make a purchase if the CEO is a user.
Planning your social media marketing campaign is a big effort with many facets. Working with a search engine optimization specialist who is skilled in social media management can save you time and place you on the path toward success. For more information, please visit www.ladsolutions.com or contact us at 888.523.2926.
