Social media is one of the most powerful mediums available to small businesses today. This cost-effective approach puts a more personal side to brands and encourages customers to get involved in conversations. In turn, small businesses have a platform where they can engage with their customers and help drive more sales.

Here are five ways you can make the most out of your social efforts by adding a few features to your website.

  1. Have share buttons on every page – If you want your customers to share your material, and you should, make it as easy as possible for them to do so. With share buttons on each page, you not only spark the thought of having your content shared on your readers’ favorite social media channels, but you also make it as simple and fast as possible for them to do so.
  2. Ask for people to “like” or “follow” your brand – The most effective way of getting what you want out of people is simply to ask for it. By asking for your readers to like your Facebook page or follow you on Twitter, people are more likely to react to your request and act upon it than if you never asked at all.
  3. Have an interruption box asking for the “like” or “follow” – Interruption boxes are oftentimes viewed as risky because they have the potential to annoy visitors. But these tools have been shown to be highly effective. To make your interruption box a welcomed experience, offer a discount to the people who like or follow you.
  4. Display your tweets – Twitter makes it easy for website owners to display their latest tweets. By doing so, you can show your customer the conversation that is taking place on Twitter. Once people see this conversation, they are more inclined and encouraged to engage with your brand, or at least follow you to continue viewing your interactions with others.
  5. Display your Facebook fans: Facebook also has an easy way for pages to display their Facebook fans. Not only does this create immediate credibility for your brand by showing how many likes you have, but it also encourages people to like your page right away. Facebook goes the extra mile and shows some fans who like your page. This changes, however, depending on who is viewing your webpage and actually shows other friends of the person visiting your site who like your page.

What else have you done to improve your social media marketing on your own website?

Leave a Reply