Tumblr has become much bigger than many ever imagined. In fact, it currently has more than 130 million bloggers. One of the interesting aspects of Tumblr is how business-friendly it is. Online marketing is a breeze, thanks to the fact that Tumblr easily supports images, videos, and text, and can be viewed as cleanly on a mobile browser as on a desktop.

What Is Tumblr?

Of course before a company goes out and starts working on SEO marketing with Tumblr, it’s important to have a general idea of what it is. Put simply, it combines the things SEO experts love about Twitter with what they love about Facebook. Like Twitter, it’s easy to share links and re-blog information, but, like Facebook, more text can be shared.

The “Reblog” Feature

One of the key reasons that a search engine optimization specialist likes Tumblr is because it’s easy to share content. It starts by “following” other Tumblr blogs. They appear on the dashboard in much the same way as an RSS feed works, when people view blogs they like, hey can hit the “reblog” button and the post is off and running. This simple feature encourages people to share content, and allows businesses to get their information out very quickly – as long as it’s interesting.

The Key to Successfully Utilizing Tumblr

The biggest mistake companies make is assume that simply having a presence on Tumblr is enough. It doesn’t take a marketing specialist to understand that having content online is useless if no one is looking at. That’s why companies must work hard to create content that is interesting and informative.

Using Infographs to Encourage Reblogging on Tumblr

Online marketing companies have really embraced the use of infographs, which give people the information they’re looking for in easily digested snippets of facts combined with interesting visuals. While these are great for getting shares and likes, it’s important to realize that the text is not searchable by search engines since it’s an image, which means that the Google crawlers won’t pick it up unless a text blurb accompanies the infograph. However, infographics used as link bait can help SEO when they are interesting enough to be shared and often posted by others on their websites creating a decent amount of quality inbound links that point to your website.

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