If you have been involved in SEO in any fashion over the past few years, you have obviously heard about the importance of relevant keywords within blog content. As Google continues to change their algorithms, keywords are becoming less and less important since Google does not relay them back to us. Up until a few months ago, you could login to your Google Analytics account and see what keyword phrases were being used to find your web site. Google has begun to encrypt their searches, eliminating the effectiveness of this metric. The big question is: Is this a good thing or a bad thing?
We think this is good!We think this is good because it will encourage people to create content without worrying about keywords. This should help to improve content all over the web. Think about if famous writers in the past were forced to use certain keywords throughout their content. Likely their content would not be nearly as popular. Without focusing on keywords, companies can actually produce great content that will offer much more relevant information for users. Hence, keywords will appear naturally in content and the overall reading experience will be more pleasant.
Create a system to generate contentIf you are looking for ways to create consistently high quality content, you need to develop a system. Use the following tips to generate consistent content that will build your audience and hopefully generate traffic to your site.
- Post content consistently – Consistently posting content lets Google know that you are a resource that is constantly reaching out to potential customers or existing ones. While posting to your blog, it is also important to share your content across a variety of Social Media platforms including Facebook, Twitter, Google+, Tumblr and more.
- Follow other relevant blogs – By following other industry leaders, you can hear about breaking news which can help to generate new ideas and content for your own.
- Forget about keywords – When writing content, do not worry about keywords. Focus on writing something that will reach your target audience and give them the information they need.