A few years ago, it was easy to take a web site and get it to the first page of Google. Unfortunately, this is no longer the case due to increasing numbers of content providers, search engine guidelines and more. Does this mean that SEO companies are no longer effective? Absolutely, not! It means that SEO is more important than ever. How then, can companies get their web site to the top of the search engines?
White Hat Techniques Only
Illegal back-linking and keyword stuffing was extremely popular just a few years ago and offered fast results. It is important in today’s changing SEO climate to only use white hat techniques to soundly promote your web site and brand and be as transparent as possible so the client is assured by knowing what has been done for them.
Quality Content Takes Work
Producing quality content on a consistent basis is easier said than done. Google thrives on content and it is important to constantly be looking for relevant content and posting it to a variety of sources. This means much more than just updating a blog; it is important to utilize multiple marketing channels including Social Media, industry forums, editorials, and more.
Who Is Your Target Audience?
Identify your target market and attempt to share your content with as many relevant resources as possible. Finding the target audience who wants to read your content is key to maintaining a successful SEO marketing campaign.
Thus, SEO is still relevant and as important as ever. Work with a company that is always in line with the ongoing changes and guidelines of SEO and that can show you results.
For more information about our services or to request a complimentary analysis please visit www.ladsolutions.com or contact us at 888.523.2926 with any questions.