Twitter is one of the most powerful social media platforms at your disposal. When used correctly, it can help you build brand awareness, attract new customers, and establish your company as an expert in your industry. In order to get to that point, however, you need to grow your Twitter following. Here are easy ways to increase your number of followers. Complete Your Profile Your profile should say something about you, your company, and what you do. You should also include a link to your website as well as compelling photos. Your profile tells people why they should follow your account, so give them a reason to click the “follow” button. Engage Your Audience Your followers won’t stick around for long if you don’t give them a reason to read your posts. Look for engaging information to share. Link to articles about your industry, post interesting photos, and ask questions. The more reasons people have to retweet your posts and reply to you directly, the stronger your following will become. Use Hashtags Hashtags make your posts easy to find for any Twitter user, not just your followers. When used correctly, they can allow people to find and follow your account. You can see which hashtags are trending on your dashboard, so you may want to try to incorporate appropriate ones into your tweets. Follow Relevant Industry Leaders on Twitter When you follow people on Twitter, they will likely follow you back. This is a great way to grow your audience. Once you are following a new account, consider retweeting one or two posts. Retweets help to boost a user’s reach, and they are very much appreciated. Soon, you will find that your new followers are retweeting your own messages as well. Make sure that you follow people who are considered “influencers” and help to amplify their posts. This can help you gain a following even more quickly. Building a large Twitter following won’t happen overnight, but you will be able to grow your following quickly if you follow these four rules. For more information about social media optimization please contact the experts at LAD Solutions today via www.ladsolutions.com or 888.523.2926.