For many marketing is a challenge. How do you promote your business or service without appearing to be “spammy” or repetitive? With so many businesses now operating online that challenge is doubled. Not only do you need to appeal to physical customers or clients but you also need to be able to reach worldwide consumers. Before you can choose the best method or approach for your marketing campaign you need to understand what an effective campaign entails. Online Marketing Whether you want to make sales, be more visible, optimize your brand or all three, online marketing also known as Internet marketing is the answer. The goal of online marketing is to bring visibility to your site and connect your product or business with consumers who are searching for what you have to offer. Inbound Marketing Within the general theme of online marketing the strategy of inbound marketing is used to attract readers using a legitimate hook. The theory behind this is that it is cheaper and more efficient for potential buyers to find your site than it is for you to find them. Content Marketing It is a common phrase among online professionals that “content is king”. Having quality content that is informative and entertaining is a wonderful way to reach consumers. Great content is shared, discussed and can even go viral on the Internet. Content is the key to effective marketing. Social Media Marketing Facebook fan pages, Twitter accounts and many other sources of social media make it possible for you to communicate with and interact with your potential customers. People re-tweet, share and pin things they find to be interesting, controversial or helpful. This is essentially free advertising and a very sound marketing strategy. When you are working on a marketing strategy, it is important to choose a multi-layered strategy that includes various aspects of all of these types of marketing. Provide great content, share it on various social media platforms and when people arrive at your site make sure you are offering them something of value. For more information about online marketing strategies for a complimentary marketing analysis please contact LAD Solutions today via www.ladsolutions.com or 888.523.2926.