The Importance of a Responsive Website

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When it comes to browsing the web, people’s habits have shifted dramatically in the last ten years. What used to be the explicit domain of the PC has now become an area dominated by smartphones and tablets. More than ever before, people are using their phones to search the internet, find local businesses, and make purchases. This is why it is of the utmost importance that you invest in a responsive website. Any professional web design company will tell you that responsive is the way to go with modern site designs.
What is a Responsive Website?
A responsive website is a site that automatically changes its shape and layout based on the device being used to view it. If a customer checks out your site on a phone, for example, the site will look different than it does when viewed from a PC. Responsive designs ensure the site is always easy to navigate and visually appealing regardless of the platform. Many small business owners are still using sites that don’t work on mobile devices, thus limiting their points of contact with potential customers.
Working with a professional web design company to build a responsive site ensures your customers can shop your services and contact your business regardless of how they find your site.
Mobile Search
Mobile search is a really big deal. 50% of customers who search for a store with their phones visit that store the same day. One in three searches on a smartphone occurs just before a visit to an actual retail location. And 88% of consumers use their phones to search for local businesses. If your site isn’t showing up properly on mobile, it means customers in your area can’t find you (and will move on to the next local business). A mobile-friendly, responsive design is one of the best tools for harnessing mobile search and keeping your potential customers engaged.
If you have questions about responsive design or would like to see a responsive site in action, let us know. LAD Solutions is a professional web design company with years of experience building beautiful, functional sites. For more information or for a complimentary consultation please visit www.ladsolutions.com or contact us at (888) 523.2926.


DATE: Oct 9, 2014
AUTHOR: Ali Pourvasei
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