PPC marketing (short for pay-per-click) is one of the most effective methods of driving new customers to your business. Google’s AdWords service delivers targeted advertisements to thousands of websites and millions of viewers; a carefully crafted PPC campaign…READ MORE
Google’s search engine algorithms are a closely guarded secret. Nobody knows exactly how they work or what they do, and that’s not an accident. Because Google is worried about potential abuse of its search system, it doesn’t make its exact mechanisms available to the public…READ MORE
Instagram can be a powerful tool for keeping your customers engaged and interested in your business, but only when utilized effectively. An Instagram with no followers isn’t very helpful, nor is one that strays too far away from your business’s message…READ MORE
When it comes to browsing the web, people’s habits have shifted dramatically in the last ten years. What used to be the explicit domain of the PC has now become an area dominated by smartphones and tablets. More than ever before, people are using their phones to search the internet, find local businesses, and make purchases…READ MORE
Twitter and Facebook have long been the social media titans to which businesses direct most of their attention. However, the internet moves quickly and new trends can rise in a matter of weeks. Take, for example, Ello — the invite-only, ad-free social network that has the tech world transfixed just a few months after launching…READ MORE
Search engine optimization is one of the most important elements of web design if you rely on your website to generate revenue. Ecommerce sites need visitors to thrive and powerful SEO can give you the traffic you need to keep your business moving. Many site owners neglect basic…READ MORE
Social media is an important part of your business’s web presence. If you don’t already have a Facebook page and a Twitter profile, you’re way behind your competitors in terms of user engagement. Even the White House has a Tumblr. However, successfully using social media to build your business is about more than setting up the pages…READ MORE
If you run a location-specific business such as an auto shop, spa, retail store, or restaurant, it’s important that you take a moment to understand the value of local search engine optimization. While broad SEO seeks to push your website to the top of the list nationally, local SEO focuses solely on the customers who are closest…READ MORE
Google’s search algorithm is a closely guarded secret; one that evolves constantly to avoid being gamed by unreputable black hat search engine optimization services. Google wants its search results to be valuable to searchers and proactively works to ensure cheap tactics for raising ranking are quickly caught and snuffed…READ MORE
If you’re a business owner expecting to do a large quantity of your business online, you’re going to need to decide on an ecommerce platform. The platform you pick will have an immeasurable impact on you, your customers, and your ability to quickly and efficiently do business. As SEO specialist…READ MORE
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