Simple Tips for Promoting an Online Business

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The great thing about the Internet age is that anyone can start a business with just an idea and a website. The terrible thing, of course, is that anyone can start a business with just an idea and a website. There’s more competition than ever for individuals excited about starting their own business, and gaining visibility…READ MORE

DATE: Nov 6, 2014
AUTHOR: Ali Pourvasei

How to Grow Your Instagram Presence

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Instagram can be a powerful tool for keeping your customers engaged and interested in your business, but only when utilized effectively. An Instagram with no followers isn’t very helpful, nor is one that strays too far away from your business’s message…READ MORE

DATE: Oct 16, 2014
AUTHOR: Ali Pourvasei

The Importance of a Responsive Website

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When it comes to browsing the web, people’s habits have shifted dramatically in the last ten years. What used to be the explicit domain of the PC has now become an area dominated by smartphones and tablets. More than ever before, people are using their phones to search the internet, find local businesses, and make purchases…READ MORE

DATE: Oct 9, 2014
AUTHOR: Ali Pourvasei

Ello – The New Social Craze

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Twitter and Facebook have long been the social media titans to which businesses direct most of their attention. However, the internet moves quickly and new trends can rise in a matter of weeks. Take, for example, Ello — the invite-only, ad-free social network that has the tech world transfixed just a few months after launching…READ MORE

DATE: Sep 30, 2014
AUTHOR: Ali Pourvasei

Simple Tips for More Engaging Social Media

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Social media is an important part of your business’s web presence. If you don’t already have a Facebook page and a Twitter profile, you’re way behind your competitors in terms of user engagement. Even the White House has a Tumblr. However, successfully using social media to build your business is about more than setting up the pages…READ MORE

DATE: Sep 15, 2014
AUTHOR: Ali Pourvasei

Five Things to Know About Local SEO

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If you run a location-specific business such as an auto shop, spa, retail store, or restaurant, it’s important that you take a moment to understand the value of local search engine optimization. While broad SEO seeks to push your website to the top of the list nationally, local SEO focuses solely on the customers who are closest…READ MORE

DATE: Sep 8, 2014
AUTHOR: Ali Pourvasei

Recovering from a Google Penalty

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Google’s search algorithm is a closely guarded secret; one that evolves constantly to avoid being gamed by unreputable black hat search engine optimization services. Google wants its search results to be valuable to searchers and proactively works to ensure cheap tactics for raising ranking are quickly caught and snuffed…READ MORE

DATE: Aug 31, 2014
AUTHOR: Ali Pourvasei

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